Ping-Post Bidding Engine
Our real-time marketplace processes thousands of lead transactions per second. Buyers compete in milliseconds, and our system automatically routes to the highest-value match.
Our proprietary lead buying and selling technology is the engine behind everything we do. It powers our owned and operated inventory, connects us with the biggest buyers and sellers in the industry, and gives us an unfair advantage at every level.
We built this technology in-house because nothing on the market could keep up with the scale and speed we need. Every component is designed to maximize the value of our inventory and our partner network.
Our real-time marketplace processes thousands of lead transactions per second. Buyers compete in milliseconds, and our system automatically routes to the highest-value match.
Dynamic IVR and call distribution routes inbound calls based on geography, buyer capacity, time-of-day, and live bidding — maximizing revenue per call across our inventory.
We see everything the moment it happens. Granular dashboards track lead flow, conversion rates, revenue, and channel performance across all our O&O properties and partner feeds.
Machine learning runs continuously across our entire operation — optimizing traffic acquisition, lead scoring, bid pricing, and routing to squeeze maximum yield from every dollar.
Automated TCPA/CCPA compliance, consent verification, DNC list scrubbing, and full audit trails are baked into every transaction. We don't bolt on compliance — it's in our DNA.
We track every touchpoint across search, social, native, email, and calls. We know exactly what's working, what's not, and where to double down across our entire inventory.
When a lead comes in from one of our owned properties or partner sources, our ping-post engine instantly auctions it to our network of qualified buyers. The entire process — from lead capture to buyer match — happens in real time.
Calls from our owned properties and partner sources are instantly enriched, qualified through intelligent IVR, and routed to the best buyer in our network — all in seconds. We control the entire flow.
Our infrastructure handles millions of transactions and is designed for the kind of volume and speed that separates serious operators from everyone else.
Distributed infrastructure for low-latency routing nationwide
Enterprise security controls with encrypted data at rest and in transit
Redundant systems with automatic failover — our tech never sleeps
Connected to the biggest buyers and sellers through direct API partnerships
Whether you want to buy our leads or sell into our marketplace, our technology makes it seamless. Get in touch to see how we can work together.