Ping-Post Bidding Engine
Our exchange collects concurrent buyer bids, enforces campaign and margin rules, reserves the winning route, and records a sale only after buyer acknowledgement.
PROPRIETARY IN-HOUSE TECHNOLOGY
Built In-House.
Ridiculously Advanced.
Our proprietary lead buying and selling technology is the engine behind everything we do. It powers our owned and operated inventory, connects us with the biggest buyers and sellers in the industry, and gives us an unfair advantage at every level.
Instant
Bid Processing
99.99%
Uptime SLA
Real-Time
Routing & Analytics
Durable
Delivery & Audit Trail
What Powers Our Operation
We built this technology in-house because nothing on the market could keep up with the scale and speed we need. Every component is designed to maximize the value of our inventory and our partner network.
Intelligent Call Routing
Call distribution applies geography, schedules, buyer capacity and concurrent-call limits, with tracked transfer attempts and fallback routing.
Real-Time Analytics
We see everything the moment it happens. Granular dashboards track lead flow, conversion rates, revenue, and channel performance across all our O&O properties and partner feeds.
AI-Powered Optimization
Deterministic validation, fraud signals, buyer pricing and margin floors make routing decisions explainable and auditable. Additional scoring models are introduced only after outcome data supports them.
Compliance Engine
Consent evidence, suppression checks, privacy redaction and retained audit events are built into intake. Campaign-specific legal review and applicable federal and state DNC processes remain required.
Multi-Channel Attribution
We track every touchpoint across search, social, native, email, and calls. We know exactly what's working, what's not, and where to double down across our entire inventory.
HOW IT WORKS
Our Real-Time Lead Marketplace
When a lead comes in from one of our owned properties or partner sources, our ping-post engine instantly auctions it to our network of qualified buyers. The entire process — from lead capture to buyer match — happens in real time.
- Instant bid processing across our entire buyer network
- Dynamic floor pricing and automatic yield optimization
- Multi-buyer auction with intelligent fallback routing
- Real-time quality scoring and fraud detection
- Complete audit trail for every single transaction
titan-platform://routing-engine
INCOMING LEADQUALIFIED
source: titan_o&o
vertical: home_services
intent: high
geo: PA-19103
vertical: home_services
intent: high
geo: PA-19103
PING
Buyer A
$42.00
Buyer B
$67.50
WINNER
Buyer C
$38.00
POST
LEAD DELIVERED
Buyer B → $67.50
status
INSTANT
01Inbound Call Received
From our O&O properties02Source Context Loaded
Campaign and geography matched03Eligibility Checked
Schedules, caps and availability04Buyer Cascade
Busy and no-answer fallback05Connected & Tracked
Bridge and billable durationCALL TECHNOLOGY
Inbound Call Tracking & Routing
Calls are matched against buyer schedules, geography, caps, concurrency and availability, then cascaded across eligible destinations when a buyer is busy or does not answer.
- Tracked numbers mapped to O&O sources
- Buyer schedule, geography, cap and concurrency checks
- Availability checks and busy/no-answer cascading
- Disclosure-first recording controls when enabled
- Bridge and billable-duration attribution
Built for Scale & Security
Our infrastructure uses idempotent intake, durable queues, database-backed reservations, bounded retries and multi-node coordination. Capacity is load-tested against each campaign's forecast before traffic is opened.
Multi-Region
Distributed infrastructure for low-latency routing nationwide
SOC 2 Ready
Enterprise security controls with encrypted data at rest and in transit
99.99% Uptime
Redundant systems with automatic failover — our tech never sleeps
Direct Integrations
Connected to the biggest buyers and sellers through direct API partnerships
Want access to our network?
Whether you want to buy our leads or sell into our marketplace, our technology makes it seamless. Get in touch to see how we can work together.