What Are Health Insurance Leads?

Health insurance leads connect consumers seeking medical coverage with licensed health insurance agents and carriers. Demand peaks dramatically during Open Enrollment periods (November–January) but continues year-round for consumers with qualifying life events such as job loss, marriage, or aging off parent plans. Health insurance lead qualification must account for enrollment eligibility, current coverage status, household size, income range (for subsidy eligibility), and preferred plan type. The complexity of health insurance options—ACA marketplace plans, employer coverage, short-term plans, and health sharing ministries—makes agent guidance valuable to consumers.

At Titan Lead Group, we generate high-quality health insurance leads through our owned and operated properties. Every lead is captured from consumers actively seeking services, verified in real-time, and routed through our proprietary ping-post marketplace to ensure maximum value for both buyers and sellers.

Tips for Lead Buyers

Maximize your ROI when purchasing health insurance leads from Titan Lead Group.

  • Maximize capacity during Open Enrollment for the highest lead volume and conversion.
  • Verify qualifying life events for SEP eligibility outside Open Enrollment.
  • Track subsidy eligibility to identify leads most likely to enroll.
  • Offer comprehensive plan comparison to differentiate from online-only tools.

Tips for Lead Sellers

Get the best payouts when selling health insurance leads through our marketplace.

  • Capture qualifying life events for Special Enrollment Period eligibility.
  • Include household size and income range for subsidy pre-qualification.
  • Open Enrollment traffic commands premium pricing—plan capacity accordingly.
  • Ensure compliance with CMS marketing guidelines for health insurance leads.

Buy Health Insurance Leads

Access high-quality, verified health insurance leads delivered in real-time through our ping-post marketplace. Set your own filters, caps, and pricing.

Start Buying Leads →

Sell Health Insurance Leads

Monetize your health insurance traffic through our competitive bidding marketplace. Get access to top-tier buyers and maximize your revenue per lead.

Start Selling Leads →